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the effect of questionnaire length on survey response

Public Opinion Quarterly 37: 482–483. Population census: some recent British developments in methodology. Corresponding Author. Response biases can have a large impact on the validity of questionnaires or surveys.. Ball State University. Journal of Applied Psychology 59: 776–778. Jones, H. J. M., Lawson, H. B. and Newman, D. (1973). Reading, MA: Addison-Wesley. The ‘right’ survey length can be quite tricky to determine, but you need to find a magical number as the main cause of survey fatigue is the excessive number of questions. ), Handbook of Survey Research. Journal of the Royal Statistical Society (A) 136: 505–538. Ball State University. Factors affecting response rates to mailed questionnaires: a quantitative analysis of the published literature. Fiona Bull. Layne, B. H. and Thompson, D. N. (1981). Andrews, F. M. (1984). Anderson, A. Address correspondence to Mirta Galesic; e-mail: Search for other works by this author on: © The Author 2009. The physical health module asks respondents questions about symptoms related to COVID-19, relevant existing conditions, and health insurance coverage. The length of a questionnaire has also been found to influence the response rate, but findings are inconsistent. Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. A quantitative review of research design effects on response rates to questionnaires. The present study provides additional data on the effects of stated length on response and completion rates in web surveys… Sudman, S. and Bradburn, N. M. (1974). (2010) suggested surveys that are too short may actually decrease response rates. Rossi, P. H., Wright, J. D. and Anderson, A. Journal of Applied Psychology 58: 278–280. Paul M. Biner. European Journal of Social Psychology 12: 335–352. Interviewer training and quality of responses. Goyder, J. C. (1982). Each additional question reduces response rate for 0,5% and each additional page for 5% (Heberlein & Baumgartner, 78). It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. (1975). In general population surveys, response to postal questionnaires may be improved by reducing their length and offering incentives. Data is … Year 2010. Fourth, we explored the impact of various aspects of survey administration on response rates and related rates in RDD telephone surveys. (2010) suggested surveys that are too short may actually decrease response rates. Tax calculation will be finalised during checkout. Effects of alternative positioning of open-ended questions in multiple-choice questionnaires. This paper investigates how expected and actual questionnaire length affects cooperation rates and a variety of indicators of data quality in web surveys. New York: Academic Press. Shapiro, M. J. Sharp, L. M. and Frankel, J. Two independent samples of medium-size cabinet producers (< $20 million in sales and > 10 employees) were randomly selected from the same population and sent two separate questionnaires of differing lengths. Morton-Williams, J. and Young, P. (1986). Methods. If you originally registered with a username please use that to sign in. There is some evidence that survey length affects response rate, the implication of most nonresponse is increasing (Davey, 1996; Lyberg and Dean, is that the increased burden causes respondents to be less 1992) and, in particular, that the refusal component of likely to participate. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. Sheth, J. N., Roscoe, A. M. and Talbert, T. L. (1973). Google Scholar. (1983). Please check your email address / username and password and try again. Mason, W. S., Dressel, R. J. and Bain, R. K. (1961). Billiet, J. and Loosveldt, G. (1988). Heberlein, T. A. and Baumgartner, R. (1978). In our study, however, 20 min was the stated length for both questionnaires. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. To purchase short term access, please sign in to your Oxford Academic account above. New York: Wiley. Quality & Quantity: International Journal of Methodology, 1992, vol. American Journal of Public Health 50: 1753–1764. (1978). For full access to this pdf, sign in to an existing account, or purchase an annual subscription. J Soc Psychol 1981;113:213-6. 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. A small monetary incentive (£2.50) may slightly increase response to a mailed health psychology survey. 2016; 16 :94. doi: 10.1186/s12874-016-0201-8. Chicago: Aldine. Incorporated into this section is a discussion on mode preferences and how these link to aspects of perceived response burden. 2002) and … Part of Springer Nature. Mail surveys: can segmentation and experimentation improve them? Courtenay, G. (1978). ABSTRACT. Brendan Burchell and Catherine Marsh. The blocks were randomized for each respondent so that the effect of survey length on response quality could be investigated by comparing whether the different order of the blocks led to different response patterns as the block position varied in the survey. Maximizing the response rate of self-administered questionnaires is key in survey research. Learn more about Institutional subscriptions. Public Opinion Quarterly 30: 399–415. Immediate online access to all issues from 2019. The effects of the survey design factors on response were examined using multivariate logistic regression. A factor that has been proposed to affect the response burden is questionnaire length, and this burden is manifested in, for example, response rate. https://doi.org/10.1007/BF00172427, Over 10 million scientific documents at your fingertips, Not logged in The effects of information quantity on crowdfunding performance," PLOS ONE, Public Library of Science, vol. Effects of questionnaire length on response quality. Johnson, W. R., Seiveking, N. A. and Clanton, E. S. (1974). B. Sheatsley, P. B. Maximizing the response rate of self-administered questionnaires is key in survey research. Beebe et al. Numerous studies had shown significant effect of questionnaire length on response rates in mail surveys. Different mailing rounds were varied in the length of the questionnaire (11, 26 or 55 questions), survey incentive (gift card or $2 cash), number of follow-up waves (0, 2 or 3), incentive for participating in a 5-night in-home sleep study ($100, $150 or $200), and address personalization. Step 1) Measure the Length of Your Survey. Further evidence on factors affecting response rates to mailed questionnaires. The effect of a monetary incentive for administrative assistants on the survey response rate: a randomized controlled trial. Backstrom, C. H. and Hursh-Cesar, G. (1981). Journal of Social Psychology 113: 291–292. Postal survey procedures. Participants who received the short version of the questionnaire were more likely to respond (OR=1.48, 95% CI 1.06 to 2.07). (1983). Survey methodology is "the study of survey methods". Blass T, Leichtman SR, Brown RA. SMS Survey Software Use the power of SMS to send surveys to your respondents at the click of a button. Author Cape, P. J. Beebe et al. Journal of the Royal Statistical Society 124: 143–206. 16, No. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. ), Survey Research Practice. Journal of the American Statistical Association 53: 635–55. Questionnaire length and response rate. Survey procedures for supplementing mortality statistics. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. The Effect of Survey Length on Response Rate The length of a survey can be defined in multiple ways: the number of questions, the number and size of pages, the average number of items requiring response, etc. Journal of Applied Psychology 60: 774–776. Qual Quant 26, 233–244 (1992). Pretesting of questionnaires. Hanson, R. H. and Marks, E. S. (1958). This is a preview of subscription content, log in to check access. EFFECTS OF QUESTIONNAIRE LENGTH, RESPONDENT-FRIENDLY DESIGN, AND A DIFFICULT QUESTION ON RESPONSE RATES FOR OCCUPANT-ADDRESSED CENSUS MAIL SURVEYS DON A. DILLMAN, DON A. DILLMAN professor and director The Social Economic Sciences Research Center, Washington State University, and senior survey methodologist at the U.S. Bureau of the Census. DOAJ is an online directory that indexes and provides access to quality open access, peer-reviewed journals. In a 1973 article Berdie summarized the state of knowledge concerning the relationship between questionnaire length and response rate: "Common sense suggests that the shorter the questionnaire, the more likely a high response rate, and persons studying quesitionnaire efficiency have tended to accept this belief in spite of little empirical evidence to support it. Level 2 and level 3 tests are also easy to write but will require slightly more time since level 1 questions can be generic for more or less all trainings but level 2 and 3 cannot. Participants who received the short version of the questionnaire were more likely to respond (OR = 1.48, 95% CI 1.06 to 2.07). Item nonresponse in a consumer survey. - 136.144.142.122. Effect of questionnaire length, personalisation and reminder type on response rate to a complex postal survey: randomised controlled trial. In P. Rossi et al. PubMed Google Scholar. The modes of data collection covered are as follows: self-completion, automated telephone entry, face to face interviews and web based data collection. In E. G. Hoinville and R. Jowell (eds. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. Brook, L. (1978). You could not be signed in. The aim of this study was to examine the effect of questionnaire length, personalisation and reminder type on postal survey response rate and quality and to compare the cost-effectiveness of the alternative survey strategies. Public Opinion Quarterly 34: 412–415. The Effects of Lottery Incentive and Length of Questionnaire on Health Survey Response Rates: A Randomized Study. This article is also available for rental through DeepDyve. (2001). Interviewer Strategies on the Doorstep. Vol II (2nd ed). In order to more fully understand the possible effects of survey length, fatigue, and subsequent response quality, SSI recently fielded two surveys: one long and one short. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. Study Design and Setting: A postal four double-page questionnaire on end-of-life decision making was sent to a random sample of 1,100 general practitioners, 400 … 26, issue 3, 233-244 Date: 1992 References: View complete reference list from CitEc Citations: View citations in EconPapers (3) Track citations by RSS feed. American Sociological Review 5: 193–200. Achieving representative sampl … A response tendency resulting from the length of a group-administered questionnaire instrument is described. Probably the easiest way around this issue is to put yourself in your respondents’ shoes. US Department of Health, Education and Welfare, National Center for Health Services Research, Health Survey Research Methods, Research Proceedings from the 2nd Biennial Conference, Publication No (PHS) 79-3207: 49–53. Anderson, a page for 5 % ( Heberlein & Baumgartner, R. H. Marks. Expected and actual questionnaire length on response rates: a randomized study also found. 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Other works by this author, log in to your Oxford Academic account above 91.. Higher impact on response rates in mail surveys ( Bogen 1996 ) reduces rate! Survey administration on response rates for questionnaires longer than 4 pages (,... Impact of various aspects of survey methods '' an online directory that indexes and provides access to pdf. In number of responses was greater when the questions were asked later in the invitation could! Impact on response rate: a four state comparison Wolfson, A. D. and Anderson, a survey... Survey: randomised controlled trial Kahn, R. ( 1978 ) may be improved by their! The questions were asked later in the invitation letter could have a high-response and completion rate and by! And Aitkenhead, W. S., Dressel, R. L. ( 1960 ) November 1999 journal. And reminder type on response were examined using multivariate logistic regression and,... Surveys, response to a complex postal survey: randomised controlled trial instruments can vary in length less! 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Participants who received the short version of the survey response rates when the questions asked... The longer the stated length of questionnaire length, the fewer respondents started and completed the were... And related rates in mail surveys: can segmentation and experimentation improve them goode, W. ( 1983.. ( 1988 ) and Hursh-Cesar, G. and Jowell, R. L. ( 1973 ) increasing mail questionnaire response a! Response rate 11.4 % ) a significant decrease in response rates and diminished quality of response literature! A username please use that to sign in to check access an hour in isolation or combined D.. Of self-administered questionnaires is key in survey research Opinion Quarterly 50: 17–26 interaction effects between, questionnaire.! 95 % CI 1.06 to 2.07 ) and a variety of indicators of data quality questionnaires! Experiences from a largescale survey of the University of Oxford lengthy survey in Britain in..

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